Greggs has opened a permanent luxury hotel suite at the five-star Hotel Gotham in Newcastle, offering guests a "ring for a sausage roll" service. The suite opened on Thursday and is decorated in the brand's iconic blue and gold colours, sleeping two people.
Guests can use a special golden bedside telephone to have fresh Greggs goods delivered directly to the room on a silver platter, with sausage rolls available on demand until 8pm nightly. The suite also includes a freestanding roll top bath in Greggs colours, positioned opposite the large bed, along with a bespoke sign outside and Greggs branded slippers and bathrobe hanging on the bathroom door.
Merchandise and charitable proceeds
Visitors booking the suite in the first 96 days will get to keep merchandise such as slippers and dressing gowns, in homage to the 96 layers of Greggs' puff pastry. Some proceeds from the suite will go to the Greggs Foundation to support local schools and community initiatives.
Partnership celebrates Newcastle
Greggs customer director Zoe Harris said: "We love finding unexpected ways to bring joy to our customers and partnering with Hotel Gotham has allowed us to create something that's both luxurious and delightfully Greggs. The suite offers a truly unique experience that could only happen in our hometown of Newcastle. We can't wait to welcome guests through the doors and hear what they think."
Hotel Gotham's general manager Chris Thompson said: "Hotel Gotham Newcastle was created to celebrate the bold spirit of this incredible city, so a collaboration with one of Newcastle's most recognisable brands feels like a natural fit. The Greggs Suite brings together our signature Art Deco glamour with Greggs' unmistakable sense of fun, creating a stay that feels uniquely Newcastle. We're delighted to welcome it as part of the next chapter of Hotel Gotham Newcastle."
The suite is now available to book via the Hotel Gotham website.
