Independent country house agency Chartwell Noble has developed its own artificial intelligence platform, launching PAPi, an in-house system that combines four tools covering property appraisals, marketing, business intelligence and market forecasting. The technology is already in use across its network of self-employed partner agents.
Rather than replace existing software, Chartwell Noble has designed the platform to work alongside its CRM and other third-party systems.
AI tools for self-employed agents
The platform includes Pocket PAPi, a mobile hub offering tools for winning instructions, marketing properties and managing client referrals. Agents can create social media content, arrange photography and video services, commission floorplans and manage referrals through one interface.
It also includes an off-market buyer database called the Whisper List, which aims to match prospective purchasers with properties before they reach the open market. The system gives self-employed agents access to centralised administrative and marketing support without a conventional branch structure.
AI analyses agency performance
Another tool, Vantage, combines CRM and marketing data to monitor business performance, tracking enquiries, appraisals, instructions, offers, exchanges, completed sales and fee income. An AI feature called Quorum analyses the figures, identifies potential risks and opportunities, and generates commentary for monthly board reports.
Market Radar draws on more than 2.7 million HM Land Registry transactions, as well as the agency's own data and other independent sources. Chartwell Noble says the system can identify areas and price brackets where market activity may increase over the next six to 24 months, with the agency planning to use these forecasts to guide prospecting, recruitment and marketing decisions.
Agency builds technology in-house
Ross D'Aniello, chief executive and co-founder of Chartwell Noble, said the decision reflected the needs of its self-employed agency model. "There are excellent third-party tools in our industry, and we use several of them. What we have built sits around them and do the things no supplier builds for an agency of our shape: a country house specialist whose Partner Agents are self-employed and need the infrastructure of a large office in their pocket."
He added: "Our business rests on personal representation and discretion. Technology earns its place with us when it gives the agent more time with the client and better judgement in the room."
The launch comes as estate agencies increasingly explore AI for marketing, lead generation, valuations and operational reporting. Chartwell Noble also plans to use the platform to attract experienced agents considering self-employment. The company has not disclosed its development costs or provided independently verified figures showing the technology's impact on instructions or sales.
