Snow White Laundries, a family-run business in Pembrokeshire, is investing £1.69m in new equipment and expansion as it aims to become one of the largest independent laundry companies in the UK.
The company, which provides commercial and domestic laundry services, has financed the investment with backing from the Welsh Government. The new facility in Pembroke Dock will feature what the firm describes as 'zero stream' equipment.
Investment details and job growth
Established in 1968, the business currently employs 33 staff, a figure projected to rise to 50. The Welsh Government has provided £500,000 of Economy Futures funding for decarbonisation, comprising a £400,000 grant and £100,000 repayable finance.
The new machinery is expected to significantly reduce water usage and cut gas usage by 40%. This will be achieved using AI-controlled quality control systems that recover energy traditionally lost, making more efficient use of water throughout the laundry process.
Leadership comments
Leighton Milling, director of Snow White Laundries, said: "As a family-run business we are incredibly proud of what we have achieved with our new £4m facility in Pembroke Dock. We are working towards creating one of the most energy-efficient and environmentally responsible commercial laundries in the UK."
Milling added: "This latest investment represents a major milestone for Snow White Laundries and demonstrates our commitment to the future of the business and the local economy. We already employ 33 people and have ambitious plans to grow our workforce to 50 as we continue to expand."
Government support
Cabinet Minister for Enterprise, Connectivity and Energy, Adam Price, said: "Unleashing the full potential of the Welsh economy by driving higher productivity and helping SMEs grow is our key economic mission."
Price added: "Without our support, Snow White Laundries would not have been able to invest in this technology for several years. They can now reduce their emissions and increase the efficiency of their production line, creating quality jobs at the same time."
