Small Business Saturday has unveiled its inaugural festive advert celebrating the UK's small business community, as the campaign urges the public to back the nation's 5.7 million small businesses ahead of Small Business Saturday on 5 December.
The advert, filmed at small businesses across the country, follows a young shopper on a festive journey. It encourages people to make a conscious effort to support small businesses, whether by shopping locally, discovering small businesses online, or choosing independent venues this festive season.
Campaign Highlights Independent Businesses
At a time when major brands are releasing their highly anticipated festive adverts, Small Business Saturday is putting the spotlight on the Nation's Favourite Businesses – small and independent businesses – celebrating the vital role they play in everyday life and local communities.
Small Business Saturday is described as the UK's most successful small business campaign, now in its 14th year. It is a grassroots, non-commercial campaign founded by American Express, which remains the principal supporter in the UK. The campaign engages millions of people and has generated billions of pounds in spending with small businesses across the UK on Small Business Saturday and beyond.
Support Urged During Key Trading Period
Michelle Ovens CBE, director of Small Business Saturday UK, said: "The launch of our festive advert is reminder of how much small businesses contribute to our everyday lives. They sit at the heart of our communities, bringing our high streets to life, creating jobs and offering unique experiences."
She added: "This Small Business Saturday, we're urging the public to celebrate their favourite small businesses, discover new ones and show their support during one of the most important trading periods of the year."
Dan Edelman, general manager, UK merchant services at American Express, said: "As the founder and Principal Supporter of Small Business Saturday, American Express is proud to help shine a spotlight on the incredible independent businesses that make our high streets so special.
"This advert is a celebration of these businesses and those that run them, and a timely reminder of the difference we can all make by choosing to shop small."
