Selfridges launches GTA 6 takeover with £2,500 varsity jacket
Selfridges GTA 6 takeover includes £2,500 varsity jacket

Selfridges has unveiled a Grand Theft Auto 6 takeover at its Oxford Street store, with an exclusive collection of clothing and merchandise arriving ahead of the highly anticipated game's release.

The Corner Shop is hosting an extensive range of GTA 6-inspired pieces, including an exclusive varsity jacket carrying a £2,500 price tag. Those unable to visit the London store can also shop the collection online.

Collection highlights and pricing

The flagship £2,500 varsity jacket leads the collection and has already sold out online, sitting alongside a non-exclusive varsity style priced at £1,750, while the rest of the range offers slightly more accessible price points for gaming fans.

The collection features several themed capsules. A standout vibrant teal and pink range pays homage to spoof NFL side the Vice City Manatees, offering everything from a plushie manatee and an American football to branded outerwear.

Themed capsules and availability

Fans can also shop a collection dedicated to spoof NBA franchise the Vice City Narcos, which includes custom basketballs. Elsewhere, in-game fast-food chain Burger Shot gets its own line complete with work uniforms, aprons, and visors.

The takeover is rounded off with postcard-print shirts and shorts, core GTA 6 caps and tees, as well as novelty collectibles including branded ashtrays, money clips, and dartboards.

Selfridges has confirmed the Oxford Street pop-up and online stock will only be available "while stocks last". Grand Theft Auto 6 is set for release on Thursday, November 19.