Pringles has introduced its first major packaging redesign in the brand's history, with personalised name tubes now appearing on supermarket shelves in the UK.
The new-look tubes feature some of the UK's most common names, alongside family titles and nicknames such as 'Mum', 'Dad', 'Nan', 'Bro' and 'Bestie'. In total, shoppers can find 78 different names, plus nicknames including Grandad, Nan, 'Bestie', Mate, Queen, King, 'Sis', 'Bro' and 'Babes'.
Four core flavours get the personalised treatment
The personalised designs have been introduced across four core Pringles flavours: Original, Salt & Vinegar, Texas BBQ Sauce, and Sour Cream & Onion.
Pringles is the UK's top large-sharing crisp brand, with more than 157 million tubes sold annually, according to Vantage Kellogg. Despite growing choice, the parent company, Kellanova, says Original and Sour Cream & Onion remain the world's most popular flavours.
Festive flavours return for Christmas
The new-look tubes have launched first in Tesco stores across the UK, with a wider rollout to other major supermarkets scheduled over the coming weeks.
Alongside the packaging revamp, Pringles has confirmed the nationwide return of its limited-edition festive flavours. Shoppers can once again get their hands on the popular Pigs in Blankets flavour—one of last year's biggest seasonal hits—alongside Baked Cheese Garlic & Herbs, designed to recreate the taste of baked cheese in a crisp. Both seasonal varieties are available in stores now.
