B&M stores are selling a new "fresh" scented range of products that start from as little as £2. The Woodland Wander range is part of a collaboration with the Instagram influencer Sophie Hinchcliffe, better known to her millions of online followers as Mrs Hinch.
Products and prices in the Woodland Wander range
The seasonal fragrance has been used in a variety of products sold by the discount retailer, including Fairy, Bold, Lenor, Flash and Viakal, with prices beginning at £2. Shoppers can also pick up various Febreze products featuring this natural-inspired scent.
Describing the Febreze Air Mist (£1.99), B&M says the Woodland Wander fragrance "captures the crisp, refreshing scent of a winter woodland walk". It promises to leave behind a "lovely, lasting freshness" and give homes "an instant refresh."
Scent descriptions and availability
The description of the Lenor Fabric Conditioner (£2.49) suggests that the scent comes from a combination of "fresh air and white flowers for a beautifully crisp scent that lasts". The collection is said to inject a "natural" winter aroma to a variety of household cleaning tasks, reports the Liverpool Echo.
The Viakal Limescale Remover (£2.89) claims to "come with a bit of Mrs Hinch magic" alongside its traditional formula, which slices through bathroom and kitchen grime. The description adds that homes smell "gorgeous" with the new fragrance.
Shoppers can browse the range online, but the items can only be bought in stores across the UK. Availability at your local branch isn't guaranteed, as it depends on product popularity and stock levels in each area.
Use the online tool to find the nearest branches to your home, as shoppers may need to visit nearby stores if their local outlet is out of stock. The tool also shows opening hours and contact information, enabling customers to ring ahead and confirm availability before making the journey.
Other new Mrs Hinch launches
Followers of the cleaning expert and influencer Mrs Hinch will be aware that the mum-of-three has just launched another homeware collection with Home Bargains. This marks her third release in 2026.
The latest products feature revamped versions of the original candle range - now offering the Sunday Reset, Duvet Day and After Dark candles as mini votives and tealight collections. In addition to the refreshed candles, stores are now stocking a fourth scent - Velvet Hour - available in jars, reed diffusers and tealights.
Meanwhile, the Hinch Farm children's collection has been given a seasonal makeover with new items starting from £4, including Alpaca Slippers (£4), a Christmas Cushion (£4.99), Christmas Baby Pyjamas (£5.99), Kids Christmas Pyjamas (£6.99), a Supersoft Christmas Throw (£9.99) and a Christmas Duvet Set (from £12.99).
