Lidl has confirmed the launch of its first-ever beauty advent calendar, priced at £10 and containing £90 worth of full-size products, with the online-only sale starting on Thursday, November 19, at 10am while stocks last.
The 24-door calendar, described by the supermarket as "one of the biggest advent calendars ever seen" in the UK, features a selection of full-sized items from its Cien and Deluxe beauty and self-care ranges. It will showcase a mixture of popular favourites and brand-new products, including an exclusive first look at the new Cien LED Gua Sha before it hits shelves.
What's inside the calendar
Behind its 24 doors, shoppers will find full-size products spanning skincare, fragrances, haircare, and body care. The skincare and body care selection includes the Cien LED Gua Sha (£7.99), Deluxe Brazilian Body Cream (£3.99), Cien Facial Cleanser (£3.29), Cien Q10 Intense Anti-Ageing Serum (£2.85), Cien Q10 Intense Anti-Ageing Night Cream (£1.79), Cien Q10 Intense Anti-Ageing Day Cream (£1.79), Cien Sheet Mask (99p), Deluxe D'Avignon Hand Cream (75p), and a Double-Headed Jade Massage Roller as a calendar exclusive.
Haircare items include Deluxe Brazilian Shampoo (£3.99) and Deluxe Brazilian Conditioner (£3.99). Fragrances and bath products feature Suddenly High End Fragrances (£4.25), Deluxe Brazilian Body Wash (£3.99), Deluxe Hair and Body Perfume Mist (£3.99), Deluxe Lavish Body Spray (£3.99), Suddenly Fragrances Perfumes (£3.75), and Deluxe Aromatic Hand Wash (£2.99). Home and accessories include a Deluxe Black/White Candle (£3.15).
Calendar exclusives and extras
Tools and accessories include a Makeup Sponge Beauty Egg, Round Blush Brush, Wide Angle Eyelash Curler, Dual Head Eyelash and Brow Brush, Folding Hair Brush With Mirror, and Face Wash Headband, all marked as calendar exclusives. The calendar also contains a £20 Lidl voucher.
Lidl bosses said: "Launching for the first time this festive season, Lidl's debut Beauty Advent Calendar features 24 carefully curated items, all wrapped up in an intricately designed calendar inspired by a festive Lidl store. Featuring mischievous elves, snowmen in the bakery, snowball fights, and hidden Easter eggs to discover, shoppers will have the opportunity to bring home a Lidl magic this Christmas."
Online-only sale and charity donation
The supermarket describes the 12kg advent calendar as a "limited-edition Christmas treat" that is ideal for those who adore Lidl beauty products. All proceeds from sales will be donated directly to the NSPCC.
Customers will not find the calendar in physical stores. Instead, the launch takes place through an online sale at www.lidlbeautyadventcalendar.co.uk, offered on a first-come, first-served basis. Lidl has previously run online-only sales for items it expects to be popular; last year, it launched an online-only limited edition beauty box sale containing £60 worth of products for £5.
