John Lewis has faced criticism for selling small leather bag charms for nearly £200, including a key ring styled like a box of Nurofen tablets priced at £195, as shoppers contend with the cost of living crisis.
The retailer is offering the charms from luxury bag designer Anya Hindmarch under the ANYA LIFE range. The collection includes a sachet of Heinz ketchup for £175, a miniature Nurofen box for £195 and a £175 Love Hearts packet. All three products are listed as made in China on the John Lewis online shop.
Luxury Charms Described as Clever Additions
The 6cm pain killer key chain is described as a "clever little bag charm" that is "masterfully crafted from silver capra leather to resemble a Nurofen packet". The site advises shoppers to use the "gold-tone clasp" to "clip it to your favourite tote".
The "Ketchup Charm", also 6cm, is described as a fun addition to a favourite bag. According to John Lewis, it is "designed to resemble a sachet of your favourite sauce, it's made from glossy red capra leather and detailed with the familiar logo and a 'tear here' symbol". The Love Hearts key ring is promoted with the promise it will "make your bag your own with this beautifully crafted charm inspired by retro Love Hearts sweets".
Shoppers React to the Price Tags
Social media users expressed shock at the cost of the small items. One wrote: "Sorry, is John Lewis doing this for a laugh? Yeah mint that I definitely want a £200 Nurofen keychain... How many people are actually buying that are we serious?"
Another person commented: "Good bit of banter there, it reminds me of the Gregg's charms bracelet. I'm not sure Nurofen has the same brand appeal though." A third said: "Soon to be seen on Temu for £2 if it's not already there," while a fourth added: "I was howling at this the other day."
The Daily Star has contacted John Lewis and Anya Hindmarch for comment.
Context of Criticism Amid Christmas Markets
The backlash follows reports that several stalls at this year's Manchester Christmas Markets have been criticised for using AI-generated imagery to advertise bratwurst, cakes and cookies. The markets officially opened on Friday, with more than 200 stalls across ten locations, including Market Street, St Ann's Square and New Cathedral Street.
This year's markets, mostly running until December 22, feature the return of the giant 'Zippy' Santa outside Albert Square, alongside the big wheel and a helter skelter. A new designated food and drink destination at Lincoln Square has also been added.
