Iceland Foods is offering one customer the chance to win a festive prize bundle worth £5,000 through its "Make Christmas Magical" competition. The prize includes £3,000 of Iceland gift cards, Christmas decorations for the winner's home (subject to a maximum value of £1,000), a £1,000 Love2Shop e-Gift card, and a full family Christmas shop delivered by Iceland.
To enter, customers must visit the Iceland website, provide their details, and explain why they would like the chain to make their Christmas magical. One entry per person is allowed.
Entry details and deadlines
One winner will be selected by an independent adjudicator from all eligible entries received before 23:59 on November 15. Winners will be notified by November 20 and must claim the prize within seven days. Terms and conditions apply.
The competition is open to GB residents only, and entrants must be 18 or over. Further information is available on the retailer's website.
Research on Christmas decorations
Iceland said the competition launches as its own research reveals how long some decorations have been part of families' Christmases. Tree decorations are 18-years-old on average, while a third of households (34%) have decorations that are more than 21-years-old.
According to Iceland's study, more than a quarter (27%) say their Christmas decorations are older than their children. The average artificial tree has been used for the past seven years, and one in six Brits (16%) said their tree has been part of Christmas for more than 11 years.
The survey also found that 41% bring out the same decorations and put them in the same place every year. However, Iceland said a little extra money could tempt some to buy something new, as a quarter (25%) say they would buy new decorations this year, while a third (33%) would spend extra on decorations and hosting family and friends.
The survey was carried out by Censuswide on Iceland's behalf using a nationally representative sample of 2,000 people, with data collected between October 27, 2025 and October 28, 2025.
Spokesperson comment
An Iceland spokesperson said: "We've all pulled the Christmas decorations box out, spotted the same old ornaments, and thought it might be time for a fresh look. With Brits' decorations averaging 18-years-old, some of those baubles have jingled their way through nearly two decades of Christmases."
"Christmas is all about bringing family and friends together, so we wanted to give one customer the chance to make their celebrations extra special, with everything included to host the magical night from delicious food to incredible new decorations."
