The FUL Intense Moisture Hair Mask, reduced from £32 to £10 in a deal running until November 17, has drawn praise from shoppers who say it restored softness and confidence to dry, damaged hair.
The 300ml tub is designed to give dry and damaged hair a deep moisture boost, with a formula the brand describes as 'ultra-nourishing' to lock in moisture, banish frizz and add shine. Made by salon professionals, it contains moisture-binding glycerin, shine-boosting coconut oil and nourishing shea butter, with a plum and jasmine scent.
How to use the mask
The mask is applied generously to towel-dried hair after shampooing, combed through, left for five to 10 minutes, then rinsed off. It can also be used as an intensive overnight treatment, with FUL recommending application once a week.
With 100 reviews on the FUL website so far, the product holds an average rating of 4.9 out of five stars. Reviewers have highlighted its ability to leave hair soft 'without making it greasy the next day'.
Shopper reviews
One five-star reviewer said: "I really love what this product does for my hair, my hair has been bleached so is a little fragile. I use this product regularly and it makes my hair shiny, soft and manageable. I've been recommending it to all my friends."
Another wrote: "This is gorgeous, lovely consistency to apply and combs through easily. This leaves my hair beautifully soft and shiny and super conditioned."
A third shopper shared: "My hair was absolutely broken, just one big mess. My confidence took a dive and l was literally desperate, on the verge of cutting it all off as couldn't get a brush through it. Then I used this FUL hair mask and got my hair and confidence back. l can't recommend it enough - absolutely brilliant."
Mixed feedback and alternatives
Not all feedback was entirely positive, with one customer noting: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft."
Another impressed user said: "Only used this once so far, but results were great. Hair felt soft and hydrated, not weighed down. Will be using this once a week, especially after getting highlights done. Can recommend."
For those seeking other options, the L'Oréal Professionnel Metal Detox Hydrating Hair Mask for Damaged Hair is priced at £31.50 at Boots, while the Gisou Honey Gloss Ceramide Therapy Hair Mask costs £22 for a 75ml tub or £42 for a 230ml version at Sephora.
The FUL Intense Moisture Hair Mask is available for £10, reduced from £32, on the FUL website until November 17.
