The FUL Intense Moisture Hair Mask 300ml has been cut from £32 to £10, a saving of 69%, with the offer available until November 17, 2026. The treatment has earned a 4.9 out of five-star rating from 100 reviews on the brand's website.
Developed with salon professionals from the Live True London salon group, which has welcomed more than 250,000 clients, the mask is designed to hydrate dry, damaged and curly hair. The brand says it replenishes lost moisture and nourishes dehydrated locks, leaving hair softer, smoother and more manageable.
Designed for Colder Weather and Curly Textures
As temperatures drop, hair can become more prone to dryness, dullness and frizz. The at-home treatment is intended to strengthen and smooth strands, helping revive over-processed or bleached hair. For curly hair, the formula is designed to penetrate thicker textures and enhance curl definition without leaving a greasy residue.
The pH-balanced formula contains coconut oil to boost shine and improve resilience, alongside shea butter and glycerin for moisture and nourishment.
Shopper Reviews Praise the Mask
One customer remarked: "Marvellous. My hair was absolutely broken just one big mess. My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn't get a brush through it. Then used FUL hair mask and got my hair and confidence back. Thank you l can't recommend it enough absolutely brilliant."
A second enthused: "Incredible. I loved how easy it is to use and how silky my hair feels after I've dried and straightened it, love this stuff." A third reviewer stated: "Excellent! My hair has never felt and looked so good. This product is amazing."
Another commented: "This moisture mask has changed my life - from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this mask."
Mixed Feedback and Alternatives
One customer felt the mask was too heavy, remarking: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft." Another user noted their hairdresser had recommended the product, stating: "Recommended by my hairdresser. Smells amazing, moisturisers my hair and leaves it super smooth. Don't need to use loads of the product so worth the money."
Shoppers with finer hair could consider the OUAI Fine/Medium Hair Treatment Masque Cheveux, available from Sephora for £20. At LookFantastic, the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair 200ml is priced at £46.50. The FUL Intense Moisture Hair Mask 300ml is available to purchase at FUL.
