The Wholesale Group has expanded its Core own-brand portfolio with the launch of Core Spring Water in recyclable Tetra Pak cartons, offering independent retailers a more sustainable alternative to conventional bottled water.
Product details and availability
Available through The Wholesale Group’s independent wholesale members, Core Spring Water comes in 330ml and 500ml cartons, packed 24 per case, giving retailers a grab-and-go hydration option with environmental credentials.
The cartons feature a plant-based cap and neck made using polymer derived from sugar cane, plus a tied cap to help keep components together during use and recycling.
B Corp milestone for the Core range
The launch marks a milestone for The Wholesale Group, with Core Spring Water becoming the first product in its own-brand portfolio to carry the B Corp logo, following the Group’s recent achievement of B Corp Certification.
Tom Gittins, managing director – retail at The Wholesale Group, said: “Core Spring Water has been developed directly in response to member feedback and growing demand for a more sustainable alternative to conventional plastic bottled water.”
“As our first own-brand water launch, it represents an important milestone for the Core range and demonstrates our commitment to delivering commercially relevant products that help our members respond to changing customer needs.”
Strong advance sales
“It is the first product within our own-brand portfolio to carry the B Corp logo, reflecting The Wholesale Group’s commitment to responsible business and the high standards recognised through our recent B Corp Certification.”
“Advance sales have been extremely strong, giving us confidence that there is genuine demand for this type of solution, and we look forward to seeing the range continue to grow.”
