Brookfield Group has secured a five-year contract extension with Co-op Wholesale, reinforcing a 15-year relationship and supporting the retailer's growth across its six-store estate in Yorkshire and Lancashire.
The extension follows a competitive review process, during which Brookfield Group chose to continue with Co-op Wholesale while gradually transitioning its stores to the new Nisa fascia. The stores will undergo internal refits to modernise their appearance and enhance the shopping experience for customers.
Partnership Benefits and Community Commitment
The partnership will allow Brookfield Group to continue offering competitive pricing, access to the Co-op brand range, and a wider choice of products. Alongside its retail investment, the group said it remains committed to supporting local communities through Nisa's Making a Difference Locally (MADL) charity initiative, which helps independent retailers make charitable donations and support worthwhile causes.
Paul Webster, partnerships and sales director at Co-op Wholesale, said: "We're delighted to be extending our partnership with Brookfield Group for a further five years." He added that the decision to transition the estate to the Nisa fascia demonstrates Brookfield Group's confidence in the proposition.
Retailer's Perspective on the Extended Deal
Umar Patel, director at Brookfield Group, said: "We've been a Nisa customer for over 15 years – throughout that time we've built a strong working relationship based on trust, reliability and mutual support." He noted that the convenience retail market is extremely competitive and that the group reviewed all its options before deciding to continue with Co-op Wholesale.
Patel added: "We're pleased to commit to a further five years with Co-op Wholesale. This partnership gives us the confidence to continue investing in our business, keeping our prices competitive and delivering the value and service our customers expect, particularly during these challenging economic times."
