Shoppers are rushing to buy the No7 Laboratories Line Correcting Booster Serum 25ml, priced at £44.95 and currently 'trending' on the Boots website. The 'no needles' serum promises to make users look 'five years younger', thanks to its key ingredient Matrixyl 3000+, which targets the most 'stubborn' wrinkles.
How the serum works
The serum is designed to be applied directly to lines and wrinkles for 'fast visible results'. The Matrixyl peptide blend is intended to support the skin and improve elasticity and bounce. It can be used on six key wrinkle zones: the forehead, crow's feet, lips, between the brows, under the eyes and nasolabial folds.
To use, squeeze the tube to dispense a pea-sized amount onto the face and apply directly to lines and wrinkles every morning and evening. It can also be used as a 'booster' by mixing one or two drops into moisturiser, eye cream or foundation.
Other skincare finds
Another No7 product on the Boots website is the No7 Protect Perfect Intense Advanced Day Cream SPF15 50ml, an 'anti-ageing day cream' that targets fine lines and wrinkles. It is described as suitable for sensitive skin and offers protection against environmental stressors such as dryness and UV rays.
On the LOOKFANTASTIC website, the CeraVe Moisturising Cream Pot for Face and Body for 'dry to very dry skin' is on sale for £15.50, described as 'rich and moisturising' for 'much-needed' hydration.
Shopper reviews
Reviews for the Line Correcting Booster Serum are largely positive. One shopper said: "This is so moisturising and over time, I do feel I see a reduction in fine lines especially around the eye area. My husband bought some for me as a holiday gift, and such a bonus it's working!"
A second review read: "Bought this product along with other Boots skincare products. This serum is fantastic. I absolutely love it! I use it daily as part of my routine and will definitely repurchase."
A third fan added: "Been using for years- will repurchase over and over as its a great product cannot fault it - AMAZING!" A fourth review read: "I'm just finishing my first bottle of this and I'm hooked. My frown and marionette lines are definitely softer and less pronounced. A little goes a long way so it lasts well. A must in my skincare regime now."
However, one negative review criticised the packaging. The shopper said: "Very disappointed with the packaging - large pot small amount of cream, also not in a convenient container for taking on holiday - too large for the cream contained within."
Another dissatisfied shopper said: "I bought this product eight weeks ago and used it twice a day. I was very disappointed with it. I haven't noticed any difference at all in any of the suggested outcomes. It made my skin feel sticky, didn't seem to have any effect on firmness or on my lines. Perhaps it's only intended for young people."
The No7 serum is available to purchase from Boots for £44.95.
