Boots has cut the price of the Giorgio Armani My Way Eau de Parfum 50ml from £102 to £49, less than half its original cost, as part of the retailer's Christmas Star Gift range. The fragrance, which carries a 4.7 out of 5 rating from around 23,000 reviews on the Boots website, is one of several beauty products discounted ahead of the festive season.
Fragrance Details and Discount
The perfume features top notes of bergamot from Calabria and orange blossom, heart notes of tuberose and jasmine, and base notes of cedarwood, vanilla and white musk. The reduction brings the 50ml refillable bottle to better than half price at the time of writing.
Other retailers are also running fragrance promotions around Black Friday. Superdrug launched its Black Friday offers on November 4, including the Marc Jacobs Daisy Love Eau So Sweet (50ml for £30, down from £77). The Perfume Shop has reductions such as Gucci Bamboo (down from £95 to £39.99) and Lady Million by Rabanne (80ml now £69.99 instead of £110).
Shopper Reviews
Among the Boots reviews for the Armani perfume, one shopper said: "I have repurchase My Way six times, it's my absolute favourite! Perfect for all seasons especially summer, love that it is a long-lasting fragrance on skin!"
A second review read: "I love this scent. It's one of my favorites. I always get compliments." A third shopper added: "I absolutely love My Way Eau De Parfum! It has a beautiful, feminine scent that feels elegant and lasts for hours. Definitely one of my favourite perfumes!"
A fourth shopper said: "My go to every day perfume...lasts all day and I get so many compliments." Not all reviews were positive, however, with one three-star review noting: "Doesn't last long. Good fragrance but longevity is less. Stays maximum for an hour or two."
Availability
The Giorgio Armani My Way Eau de Parfum 50ml Refillable Perfume is available for £49 instead of £102.
