Boots has launched its Black Friday sale early, cutting the Emporio Armani Power of You Eau de Parfum for her 90ml from £109 to £65. The 40% discount has made the designer fragrance a trending deal on the retailer's website.
Fragrance profile and customer reviews
The fruity gourmand scent opens with passionfruit, followed by a floral burst of frangipani and a caramel-like vanilla absolute. Shoppers have described it as "long lasting" and suitable for both day and night wear thanks to its balance of fresh and sweet notes.
The product currently holds a 4.6/5 star average score from over 2,090 customer reviews on the Boots website.
One wearer said: "I have been using this for a few weeks now. This scent is incredible, my husband never comments on my perfume but he instantly commented on this. The sweet, fruity notes are delicious and last all day! My go to right now!"
Another shopper called it the "best 2026 fragrance", writing: "I am obsessed. Juicy passion fruit opening, bold and intoxicating. Beautiful blend of frangipani and vanilla. Tropical paradise in a bottle. Stays on skin eight plus hours."
Other fragrance deals at Boots
The sweet profile may not suit those who prefer fresher or muskier scents. One reviewer noted: "It's a bit too sweet for my personal taste, but there's no denying it still smells incredibly good. The bright floral notes are elegant and high-quality, but the vanilla dry-down makes it a little sweeter than what I prefer to wear. Perfect if you love a rich, sugary floral!"
Boots has also reduced the Calvin Klein Eternity Moment For Women Eau de Parfum 100ml from £98 to £39, a fresher, more floral option with key notes of lychee, peony, and passion flower. The YSL Black Opium Over Red Eau De Parfum has been cut from £107 to £50, featuring top notes of cherry, mandarin, and cassis, with a heart of jasmine flower, black tea, and orange blossom over a base of coffee, vanilla, and patchouli.
Festive alternatives and gift sets
Fragrance fans may also consider the Christmas 2026 Vanilla Scotch Cologne from Jo Malone London, described as a 'festive adventure in the Highlands'. It blends scotch accord, vanilla, and amber, with a 30ml size at £60 and a 100ml bottle at £130 featuring a whiskey decanter-inspired design with a blue tartan bow.
Other fragrance gifts include the Penhaligon's Joyous Discovery Set Scent Library Gift Set 8x2ml at £35, the KILIAN Mini Bar Discovery Set 5 x 1.5ml at £22, the L'Occitane Fragrance Discovery Kit at £15, and the Jo Malone Festive Cologne Duo at £40.
