B&M has reduced the price of the Tower Digital Air Fryer from £99 to just £29, offering a £70 saving on the branded kitchen appliance. The deal, available from July 17 while stocks last, marks a further discount from the store's usual £49 price tag.
Features and Benefits
The Tower Digital Air Fryer is described by B&M as making cooking "seamless and fuss-free," with a compact design that saves worktop space. It features 11 presets, including chicken wings, fries, bread, dehydrate, kebab, steak, fish, prawns, bake, pizza, and defrost. An easy-to-read coloured display with simple icons allows users to cycle between cooking presets. The device is smaller than other 5L air fryers and offers 30% faster cooking compared to a conventional oven, according to the retailer.
How Air Fryers Work
Air fryers function as compact, high-powered convection ovens. A heating element warms the air, while a powerful fan circulates hot air rapidly around the food. This process cooks food evenly and creates a crispy, golden-brown crust. Because the cooking chamber is much smaller than a traditional oven, less heat is lost, and the high-speed convection currents transfer heat to the food's surface faster, reducing cooking times.
Additional Bargain at B&M
In other news, B&M is also offering the Large Urban Basket with Lid for £8, available in colours such as charcoal, grey, and blush. The basket is designed for storage of decorations, clothing, wires, books, and more, and is available at 700 stores nationwide.



