Ben's Original has renewed its partnership with BBC Children in Need for another year, donating £200,000 to the charity for the second year running. The funding supports BBC Children in Need in its efforts to make a difference to the lives of children and young people across the UK, including tackling issues such as food insecurity and poverty.
Special edition Pudsey packs in UK retailers
To mark the partnership, Ben's Original will be prominent across major UK retailers over the coming weeks, with special edition Pudsey packs of its Golden Vegetable, Egg Fried, Long Grain, Basmati, Savoury Chicken, Spicy Mexican and Mexican rice range.
As part of the ongoing partnership, Ben's Original will unveil further activity under its new platform for BBC Children in Need, 'Do Something Great With Every Plate'. The campaign turns the humble dinner plate into a powerful canvas, designed to raise awareness for the 2 million children in the UK facing food insecurity.
Total fundraising exceeds £400,000
Lucile Deschamps, senior marketing director Europe, Mars Food & Nutrition, commented: "At Ben's Original, we are committed to making food tasty, accessible and healthy. With millions of families impacted by food insecurity, our partnership with BBC Children in Need has never felt more important."
"Our donation of £200,000 this year takes our total fundraising for BBC Children in Need to over £400,000 and we are grateful to our retail partners for helping us drive awareness nationwide through our special edition Pudsey packs, as we encourage the nation to Do Something Great With Every Plate."
Special edition Pudsey packs are available at participating retailers nationwide starting this week, while stocks last.
