Amazon's Prime Day has revived memories of the 2020 pandemic toilet paper panic with a deal on a 48-pack of ultra-soft toilet roll. The Amazon Ultra Soft Toilet Tissue, 4-ply, 48 Rolls (4 Packs of 12), 160 Sheets per Roll, is priced at £18.38, down from £21.63, saving shoppers 15%. According to Amazon data, this multipack is already a hot seller, raising the possibility of bulk buying and potential sell-outs.
Product Details and Pricing
The 4-ply quilted toilet roll boasts four cushioned layers, described as 'supremely soft' and made from FSC-certified materials. The packaging contains 30% recycled materials. Each roll has 160 sheets, with 12 rolls per pack. The bundle includes four packs, totaling 48 rolls. For those with limited storage, single packs (£5.11) and dual packs (£12.04) are also available.
Customer Reviews Highlight Softness and Value
The product has received high praise for its durability and softness. One five-star reviewer stated, 'This is a very good bulk-buy toilet tissue option that offers a nice balance between softness, strength, and value. With 48 rolls in the pack, it’s ideal for households that prefer to stock up and avoid frequent reordering.' Another customer commented, 'I’ve been really impressed with this toilet tissue. It’s incredibly soft and comfortable to use, while still being strong and absorbent. The rolls are a good size and last well, making them excellent value for money compared to other brands.' A third reviewer added, 'Before switching to these, I regularly bought Andrex and Cushelle, but I honestly prefer this Amazon version. The quality is just as good, if not better, and the price is much more reasonable.'
Prime Day Context and Availability
This deal is part of Amazon Prime Day 2026, which features thousands of discounts across categories. The toilet roll bundle is among the trending items, according to Amazon data. Shoppers are advised to act quickly as stock may run out, echoing the scarcity seen during the pandemic.
