Aldi has unveiled a giant topiary Cuthbert Caterpillar outside the Chelsea Flower Show in a light-hearted stunt to support caterpillars. Freshly pruned for the horticultural calendar's biggest event, the towering 8ft-tall and 12ft-long creation was seen soaking up the atmosphere outside the famous flower show.
The appearance comes as this year's show celebrates biodiversity and wildlife-friendly gardening, with reports that judges and exhibitors are being encouraged to embrace caterpillars in gardens. Images show the newly pruned creation in full bloom outside the RHS Chelsea Flower Show, which is running from May 19-23.
The larger-than-life topiary was dressed for the occasion in his own garden wellies and a fresh flower crown worthy of SW3, made from flowers from Aldi's Specially Selected Luxury Bouquets. Passers-by and event visitors stopped for pictures of the giant green spectacle, with many amused to see Cuthbert taking centre stage to represent caterpillars at Britain's most prestigious flower show.
Floral fans were also treated to free Aldi Specially Selected Luxury Bouquets, which are available in stores, as they were handed out outside the London location set on the banks of the River Thames. The stunt comes as Aldi launches its Specially Selected Chelsea Flower Bouquet for just £12.99, in stores on 28th May.
Julie Ashfield, chief commercial officer at Aldi UK, said: "When we heard caterpillars were welcome at this year's Chelsea Flower Show, we knew Cuthbert had to be there to show support. With his fresh makeover, consisting of a flower crown made from our Specially Selected Luxury Bouquets, yellow wellies and a bow tie, he was there to greet both attendees and passers-by as they soaked up the atmosphere."
