Aldi has unveiled an 8ft-tall and 12ft-long topiary Cuthbert caterpillar outside the RHS Chelsea Flower Show, in a stunt supporting caterpillars at this year's event. The giant green spectacle, dressed in garden wellies and a flower crown made from Aldi's Specially Selected Luxury Bouquets, greeted visitors and passers-by from May 19 to 23.
The appearance coincides with the show's theme of biodiversity and wildlife-friendly gardening, with judges and exhibitors encouraged to embrace caterpillars. Aldi's chief commercial officer, Julie Ashfield, said: 'When we heard caterpillars were welcome at this year's Chelsea Flower Show, we knew Cuthbert had to be there to show support.'
Floral fans were treated to free Aldi Specially Selected Luxury Bouquets handed out outside the London venue. The supermarket also launched its Specially Selected Chelsea Flower Bouquet for £12.99, available in stores from May 28.
