Aldi is introducing its new Winemaster's Choice Collection in stores on Monday (November 9), bringing eight wines from renowned French regions including Burgundy, Bordeaux, Champagne, Alsace, the Loire and the Rhône. Prices start from under £7, offering shoppers "exceptional tipples at accessible prices."
Affordable French wines for festive hosting
The first edit of the collection is designed to cater to the Christmas party hosting season, with a range that includes fresh, elegant whites, celebratory Champagne, rich, warming reds and crisp, refreshing pinks. The cheapest bottle is the Bordeaux Supérieur at £6.99, described as a red that "classic taste of Bordeaux that delivers far beyond its price, this red blends Cabernet Sauvignon, Cabernet Franc and Merlot."
According to Aldi, the Alsace Grand Cru Riesling, priced at £9.99, is set to be one of the "standouts," sourced from the prestigious Altenberg de Bergheim vineyard site. Another highlight is the "elegant" Marsannay, a Pinot Noir from Marsannay in the Côte de Nuits, Burgundy, a region noted as the only village in Burgundy permitted to produce red, white and rosé wines.
Wines for every taste and budget
For colder evenings, the Côtes du Rhône Villages Sainte-Cécile (£9.99) and the Les Fiefs de Lagrange Saint-Julien (£19.99) are positioned as ideal for keeping cosy. White wine options include the Saint-Véran and the Menetou-Salon, both at £14.99. The edit is rounded out by Aldi's Champagne Rosé at £19.99, crafted by Maison Philizot from a blend of Pinot Noir and Pinot Meunier.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "We know our shoppers love discovering great wine, and the new Winemaster’s Choice range makes it easy and affordable to explore some of the most exciting wine regions. From recognisable favourites to wines shoppers may not have tried before, Winemaster’s Choice brings together a carefully selected range at the incredible value they expect from Aldi."
Christmas advert and future plans
The announcement follows the launch of Aldi's 2026 Christmas advert earlier on November 5, featuring Kevin the Carrot and his daughter Chantenay on a search for their pet, Cauli-Dog. The 50-second clip is set to debut on UK TV screens at 8pm. Aldi has also indicated there will be four new collections for 2027, encouraging shoppers to keep an eye out.
