Cheese-obsessed Brits can get an early taste of Christmas in Central London as Boursin hosts a free immersive pop-up event. The Boursin Open House will take place on 12 and 13 November, offering visitors a modern Christmas house experience.
Festive Experience with Fred Sirieix
Brand ambassador and maître d' Fred Sirieix will welcome guests on the opening day, 12 November. Visitors will journey through a series of immersive rooms across multiple free-flow sessions over the two days, with festive traditions and effortless entertaining at the centre of the experience.
From a festive kitchen party to a Christmas dining table and a Boxing Day snug, guests can enjoy complimentary festive bites, discover Boursin-inspired creations, and pick up ideas for their own celebrations.
Dare to Pair Sessions and Takeaways
On 12 November only, Fred Sirieix and Boursin's Dare to Pair experts will offer insider hosting tips and ideas for festive spreads. Live demonstrations will show guests how to use Boursin cheese for Christmas grazing centrepieces, seasonal flavour combinations, and twists on traditional favourites.
Visitors will also take home a personalised Boursin Christmas keepsake. The event promises a delicious start to the festive season, with the message that "It's not Christmas without Boursin."
Places are limited, and guests must pre-book free tickets on Eventbrite from 10am on 30 October 2026. Walk-ins are not permitted, and tickets are limited to two spaces per person.
