Biscoff UK has announced that its Biscoff Sandwich Biscuit now offers 35% more filling in each biscuit. The biscuits are available in Biscoff, Vanilla, and Chocolate variants, each featuring a cream centre between two Biscoff biscuits.
Brand Announcement
Jo Agnew, marketing director at Biscoff UK, commented on the new and improved recipe: “The Biscoff Sandwich Biscuits add a little luxury to a customers’ day, and we are thrilled to offer even more enjoyment with 35% more filling.”
Agnew added: “This is set to become even more important as we look to 2027 with texture expected to be the next big thing in snacking. Here, the new Biscoff Sandwich Biscuits tick all the boxes, delivering a flawless balance of smooth cream filling and the distinct crunch of Biscoff’s unique biscuit.”
Sales and Product Details
The Biscoff Sandwich Biscuit has become a fan-favourite, with over 4.6 million packs sold in the last 12 months. Like all Biscoff products, these biscuits are made with ingredients from natural origins and are based on the unique recipe crafted by Jan Boone Sr. in 1932.
The Vanilla and Biscoff Cream Sandwich Biscuits are also vegan. To maximise brand visibility, the Biscoff Sandwich Biscuits feature a new engraving, which recently moved from ‘Lotus’ to the more familiar ‘Biscoff’ name. Written in the signature ‘Biscoff’ font, this new design mirrors on-pack visuals for improved consistency.
