Asda's Rogue Irish cream liqueur has topped a taste test, beating Baileys and other supermarket own-brand alternatives with a perfect 10/10 rating.
The comparison, carried out by Mia O'Hare, sampled chilled Irish cream liqueurs from Aldi, Lidl, Sainsbury's, M&S and Asda, alongside brands Baileys and Coole Swan. The Rogue liqueur, produced exclusively for Asda, was judged indistinguishable from Baileys in taste.
Lidl and M&S Score Low
Lidl came last in the tasting with a 4/10 rating. The drink had the weakest flavour, was creamy but diluted, and left no lingering aftertaste. M&S scored 5/10, with the taster finding it too thick and overpoweringly creamy, with a powerful whiskey presence.
Sainsbury's and Aldi Share Joint Position
Sainsbury's Taste the Difference offering scored 8/10, praised for being richer and more velvety with chocolate notes, though it lacked a whiskey sensation. Aldi's Ballycastle bottle also scored 8/10, noted for its smooth, creamy vanilla flavour and lower alcohol content of 12% compared to the 17% in other bottles.
Coole Swan, priced at £26.75 from Tesco, scored 9/10. Made from single malt Irish whiskey, fresh Irish dairy cream, and Belgian white chocolate, it was described as distinct and reminiscent of vanilla ice cream with a rich white chocolate flavour.
Baileys and Asda Tie at the Top
Baileys, at £17.75 from Tesco for 70cl, scored 10/10, with the taster noting its smooth, velvety and comforting flavour that epitomises the festive season. Asda's Rogue also scored 10/10, with the taster saying it was virtually impossible to differentiate between the two, making Asda the preferred choice for its affordability without sacrificing taste.
