Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Over 70,000 students in China's Xinjiang region get a nine-day snow holiday with free skiing and transport. Discover how this fuels a £160bn winter sports economy.
New legacy legislation will establish a commission to investigate Troubles-related killings, giving answers to grieving families across the UK. Read the latest developments.
Irish Deputy PM Simon Harris says UK and Irish governments must seize the chance for Troubles truth and justice. New legislation gets second reading.
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
HBO's groundbreaking documentary series 'Alex vs. A-Rod' delivers an intimate psychological portrait of baseball icon Alex Rodriguez as he confronts his controversial legacy and dual public personas.
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.
Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.
Exclusive interview with Caroline Rush, daughter of Liverpool legend Ian Rush, as she carves her own path in sports media and shares insights on women's football evolution.
California's influential financial leader throws weight behind LA 2028 Olympics with ambitious economic and social legacy plans that could redefine how host cities approach the Games.
The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.
Celebrating the extraordinary life and legacy of Ivan Ronaldson, the visionary coach who transformed British athletics and nurtured Olympic champions against all odds.
The heartbreaking story of 14-year-old Billy Vigar, who tragically died after being struck by a football against a brick wall during a school match, sparking vital safety conversations in grassroots football.
NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.
A high school American football player in the UK is taking the internet by storm with a jaw-dropping highlight reel of him physically dominating opponents, sparking viral fame and serious hype.
Shadow Northern Ireland Secretary Hilary Benn delivers a scathing assessment of the UK's new Troubles legacy legislation, branding it a failure that betrays victims and risks legal chaos. Exclusive analysis.
Exclusive 2025 league table ranks UK universities for Sports Science. Discover which institutions lead in research, facilities, and graduate prospects in this comprehensive guide.
Royal experts analyse Prince Harry's critical juncture as he strives to honour his mother's humanitarian work. A deep dive into the challenges and opportunities facing the Duke of Sussex.