Cronulla Sharks sign Ocean Protect stadium deal
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
Category : Search result: sponsorship programme
Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Sydney's Corporate Halloween: Sponsored Trick-or-Treat Debate
A Sydney suburb's Halloween transformation into a major sponsored event raises questions about the commercialisation of community traditions as corporations move in on the trick-or-treat scene.
DeSantis blocks H-1B visa sponsorship at Florida universities
Florida Governor Ron DeSantis mandates state universities to cease H-1B visa sponsorship for international students, sparking concerns about academic freedom and economic impact on Florida's tech sector.
BA ends Louis Theroux podcast sponsorship after interview
British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.
British Airways ends Theroux podcast sponsorship over IDF remarks
Exclusive: British Airways withdraws sponsorship from Louis Theroux's Grounded podcast following incendiary comments about Israeli Defence Forces by punk musician Bobby Vylan, sparking corporate responsibility debate.
Biles Tops 2025 Marketable Athletes, Maher Surprises
Olympic gymnastics legend Simone Biles has been crowned the world's most marketable athlete for 2025, with USA Rugby's Ilona Maher making a stunning breakthrough in the prestigious rankings.
Hamilton opposes gambling ads in football
F1 champion Lewis Hamilton joins growing criticism of gambling sponsorship in football, calling for Premier League clubs like Chelsea FC to reject betting advertisements.
Ukraine refugees face homelessness in UK crisis
Exclusive investigation reveals nearly 5,000 Ukrainian refugees in Britain could become homeless within weeks as sponsorship arrangements collapse and government support falters.
Chelsea sponsorship chief lands surprise new football role
In a stunning career move, Chelsea's key sponsorship executive has secured a surprising new position that's sending ripples through the Premier League.
Southport terror inquiry exposes Prevent programme failures
Devastating official inquiry exposes multiple missed opportunities to stop Southport attacker, with Prevent counter-terror programme failing to act on warning signs before the tragedy that killed three children.
UK's HIV treatment initiative transforms healthcare in Chad and Botswana
Britain's pioneering healthcare partnership delivers life-saving antiretroviral treatment to thousands across Africa, marking a major milestone in global HIV/AIDS response.
Sports Experts Reveal Perfect Exercise Routine Guide
Leading sports scientists share evidence-based strategies to create sustainable workout plans that deliver real results without burnout.
Loose Women pulled after ITV news incident
ITV's popular daytime show Loose Women was unexpectedly pulled from air after a major incident involving the channel's news team required extended news coverage.
BBC removes HIGNFY episode after host error
The BBC has abruptly pulled an episode of Have I Got News For You from iPlayer after presenter Victoria Coren Mitchell made a significant on-air error, sparking viewer confusion and questions about editorial oversight.
Jaguar Land Rover sponsors BBC business documentary series
Britain's automotive giant Jaguar Land Rover secures major BBC sponsorship deal, bringing manufacturing excellence to prime-time television while celebrating UK engineering.
Trump Admin Accused of Dismantling Native Housing Programme
Exclusive investigation reveals how Trump-era officials systematically undermined critical housing assistance for Native American communities, leaving vulnerable families in limbo.
WFP halts Somalia food aid after massive theft uncovered
The World Food Programme suspends aid operations in Somalia following the discovery of large-scale food theft, leaving vulnerable populations at risk as investigations begin.
Coronation Street & Emmerdale Schedule Chaos Explained
ITV's flagship soaps Coronation Street and Emmerdale face dramatic schedule disruption this week as political coverage creates 'Corriedale' chaos for millions of viewers.
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