Microsoft's decision to rename its iconic Office suite to Microsoft 365 Copilot has angered its 400 million users. Discover why the rebrand is causing such a stir and what it means for the future of productivity software.
Microsoft's decision to rename its iconic Office suite to 'Microsoft 365 Copilot' has drawn widespread criticism from its 400 million users. Discover why the AI-driven rebrand is proving so controversial.
Hollywood star Ryan Reynolds showcases the new kit for rebranded Colombian club Inter Bogotá, part of a major strategic overhaul. Discover the club's ambitious plans for global expansion.
Hollywood star Ryan Reynolds showcases the new shirt for Inter Bogotá, the rebranded Colombian club he co-owns, following a major takeover and strategic overhaul. Discover the club's ambitious plans.
Walkers unveils a divisive new hot honey crisp flavour and a major packaging rebrand for 2026. Discover the new taste and a golden potato prize hunt worth over £50,000.
Love Island star Molly-Mae Hague has secured a major collaboration with Adidas for a limited footwear collection, cementing her shift away from her influencer roots. Discover the details of her strategic rebrand.
Walkers crisps reveals its most significant redesign in eight decades, featuring a modern logo and a new Hot Honey flavour. Discover the full details and see how fans are reacting to the change.
Discover how the humble clementine is being rebranded as the 'easy peeler' in supermarkets, reshaping consumer habits and fruit marketing. Find out what this means for your weekly shop.
The Duke and Duchess of Sussex's charitable organisation is rebranding to Archewell Philanthropies as it marks five years since its post-Megxit founding. Discover their renewed mission.
The Duke and Duchess of Sussex mark their charity's fifth year with a new name, Archewell Philanthropies, and detail its work on AI, digital safety, and aid for Gaza and Ukraine. Discover their renewed mission.
The Duke and Duchess of Sussex announce a major rebrand of their Archewell Foundation to Archewell Philanthropies, marking a new chapter for their charitable work. Discover their future plans.
Cracker Barrel is laying off corporate staff to save $25m after a costly rebrand alienated customers. Analysts warn cost-cutting won't solve its identity crisis.
A Modesto food truck owner must rename his business 'Flaco's Tacos' by January 1 after a cease and desist from a Chicago chain. He's asking the public for new name ideas.
Cracker Barrel's CEO Julie Felss Masino claims she was 'fired by America' after a controversial rebrand. Investors saved her, but the fallout continues. Discover the full story.
WNBA champions Phoenix Mercury reveal refreshed branding featuring subtle historical nods ahead of their 30th anniversary season. Discover the modern evolution.
The Israel-Premier Tech cycling team reveals its new identity as the NSN Cycling Team from 2026, with a new base in Spain following protests. Discover the full story.
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Domino's unveils its first major rebrand in over a decade, featuring new black-and-gold boxes and a mozzarella stuffed-crust pizza, driving a 6.2% sales increase. Discover the strategy.
Domino's unveils bold black-and-gold packaging and new menu items to counter declining restaurant visits. Discover how the pizza giant plans to stay ahead.
After nearly three decades, the liberal-leaning network MSNBC officially becomes MS NOW. Discover the reasons behind the rebrand and what it means for viewers.
MSNBC officially becomes MS NOW this weekend, maintaining its liberal perspective while embracing startup freedom. Discover how the network is evolving its strategy and what it means for viewers.
Australian competition watchdog secures compensation for customers over Microsoft's controversial AI subscription pricing model for Copilot, marking a landmark consumer protection case.
Historic British racing team Williams Racing reveals complete transformation with new name, striking logo, and fresh visual identity ahead of 2024 season.
Iconic American restaurant chain Cracker Barrel undergoes dramatic transformation, dropping 'Old Country Store' from branding amid sales decline and changing consumer habits.
Microsoft's cloud computing platform Azure experienced widespread service disruptions, affecting businesses and users globally with login failures and connectivity issues.
A widespread Microsoft Azure outage has disrupted critical services including Xbox Live, Outlook, and Microsoft 365, leaving users frustrated and businesses scrambling.
Exclusive: Tech giants Microsoft and Amazon Web Services win substantial Home Office contract to digitise UK border systems, replacing outdated paper-based processes with cloud technology.
Microsoft's most divisive digital assistant, the paperclip Clippy, makes an unexpected return as an AI-powered feature in Microsoft 365, delighting nostalgic users worldwide.
Beloved American roadside chain Cracker Barrel unveils dramatic logo transformation, removing signature highway sign design after 54 years in bold modernisation move.
The former wife of Prince Andrew makes significant changes to her corporate identity, removing royal title from Companies House filings in strategic rebranding move.