Gen Z's Favourite Fragrances Unveiled for 2024
Exclusive research uncovers the perfumes Generation Z are actually buying. Discover which luxury and high-street scents are trending on social media and why.
Exclusive research uncovers the perfumes Generation Z are actually buying. Discover which luxury and high-street scents are trending on social media and why.
Discover the opulent Sentier 24-Day Luxury Perfume Advent Calendar for 2024. Packed with premium fragrances from niche brands, this lavish calendar offers incredible value and is the perfect way to countdown to Christmas.
A Gen Z content creator's viral series schooling millennials on outdated social media habits has ignited a fierce generational debate online. From cringeworthy hashtags to oversharing, discover the 'rules' for digital survival in 2024.
Exclusive details emerge on the groundbreaking PlayStyles+ system coming to EA FC 26, promising the most authentic and personalised football gaming experience ever created.
In a surprising shift, a new wave of young professionals is leading a charge back to the office. Discover why the generation that grew up digital is now craving face-to-face connection, mentorship, and the structure of a traditional workplace.
A startling new study reveals Britain's changing breakfast habits, with a million young adults now regularly opting for a plate of chips over traditional morning meals, raising health concerns.
Shocking new research exposes Britain's breakfast breakdown, as a million young people ditch cereal for chips, sparking major health concerns from nutritionists.
Discover the new Gen Z-founded beauty sensation, Seintr, that's taking TikTok by storm with its revolutionary, purse-friendly makeup promising a 'second skin' finish and major skincare benefits.
Discover why Generation Z is turning to traditional crafts like knitting, pottery, and crochet as a powerful antidote to digital burnout and anxiety. Explore the science behind crafting's therapeutic benefits and its booming popularity.
Exclusive details on Samsung's upcoming fan-favourite. Get the latest on the Galaxy S25 FE's expected launch, powerful Snapdragon chip, camera upgrades, and competitive price point for the UK market.
Explore our expert review of Phlur's best perfumes. From the sun-drenched Missing Person to the bold Améline, find your perfect match in this sustainable, vegan-friendly fragrance collection.
Exclusive research uncovers how 'friendflation' is crippling Gen Z's social lives, with 18-24 year olds now spending over £1,000 more annually on socialising than older generations amid cost of living squeeze.
Exclusive analysis reveals how Generation Z is navigating the cost-of-living crisis and new tariffs, turning to TikTok for budget-friendly gift ideas and redefining Christmas consumerism in Britain.
Singles are embracing 'Shrekking' - a new dating phenomenon where potential partners are judged on their appreciation for the iconic green ogre. Discover why 'Onions have layers' is the new test of compatibility.
Move over warm pints! Discover why iced beer is becoming the drink of choice for younger Brits, transforming pub culture and challenging brewers to adapt.
A new study reveals Gen Z's controversial habit of adding ice to lager, a trend that's sending shockwaves through the UK's brewing industry and challenging decades of tradition.
Exclusive research from Access People shows Generation X faces the highest risk of AI-driven job displacement, with mid-career professionals in finance, law, and tech most vulnerable. Discover why this cohort is disproportionately affected.
Stranger Things actress Millie Bobby Brown is driving a remarkable trend in pet adoption, with experts and shelters reporting a 'Millie effect' as her social media influence inspires a generation to choose rescue animals.
Exclusive research reveals a generational crisis as soaring living costs and stagnant wages force young Australian professionals to abandon independence and return to the family home, reshaping the nation's economic landscape.
Struggling to keep up with Gen Z slang? Our definitive guide decodes the latest lingo from 'skibidi' to 'sigma', explaining what these viral terms really mean and how to use them correctly. Master the language of TikTok and connect with the younger genera
Move over skinny jeans! Gen Z is spearheading a major fashion U-turn, bringing back the baggy, relaxed denim of the 90s and Y2K era. Discover why comfort and nostalgia are trumping tight fits in the latest style revolution.
Indie pop sensation Clairo sparks a cultural conversation after her book club selects 'The Bell Jar', igniting a viral debate on 'performative masculinity' and the modern male experience. Discover why Sylvia Plath's classic novel is resonating with a new
In a surprising fashion reversal, Generation Z is embracing the classic pleated trouser, a style long dismissed by millennials as 'dad core'. Discover why this 'boomer' staple is now the height of Gen Z cool.
Amtrak is set to transform travel on the US East Coast with its new fleet of Next-Gen Acela high-speed trains, promising faster, smoother, and more sustainable journeys between Washington and Boston from 2024.
Forget Paris and Milan. Discover why British university campuses are now the most influential fashion catwalks, driving global trends and redefining student style in a post-lockdown era.
A surprising new trend sees Gen Z drinkers adding ice cubes to their beer to combat warm pints and reduce bitterness, sparking debate among purists. Discover the science and the backlash.
Exclusive research reveals Generation Z is experiencing unprecedented levels of anxiety and dissatisfaction as they approach middle age, facing a perfect storm of economic pressure and social change.
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Amazon slashes the price of its newest Echo Dot smart speaker by a massive 45%. Grab the latest AI-powered gadget with improved audio and motion sensing for just £24.99 in this limited-time sale.
Exclusive research reveals a stark generational divide: while older employees thrive remotely, Gen Z reports crippling isolation and stunted career growth, sparking a major rethink of UK work culture.