Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Amazon slashes the price of its newest Echo Dot smart speaker by a massive 45%. Grab the latest AI-powered gadget with improved audio and motion sensing for just £24.99 in this limited-time sale.
Exclusive research reveals a stark generational divide: while older employees thrive remotely, Gen Z reports crippling isolation and stunted career growth, sparking a major rethink of UK work culture.
A landmark study reveals a dramatic generational shift, with two in five young British workers shunning the office completely. Discover the data behind the new remote-first reality and what it means for the future of work in the UK.
From YouTube pranks to the political arena: The inside story of the Nelk Boys, the 'Full Send' podcasters who are crashing traditional politics and mobilising a generation of 'party bros' in support of Donald Trump.
Exclusive polling data uncovers a surprising shift: Nigel Farage's Reform UK is now more popular with young voters aged 18-24 than Rishi Sunak's Conservatives, signalling a major upheaval in British politics.
Exclusive analysis reveals a stark generational wealth gap in Australia. Baby Boomers' finances remain robust, while younger Australians face unprecedented economic pressure from soaring rents and inflation.
Struggling to understand Gen Z slang? Our comprehensive guide breaks down the latest viral terms like 'Skibidi', 'Gyatt', and 'Rizz' that are dominating TikTok and confusing parents across the UK.
Richard Osman's pensioner-sleuth novels are defying publishing logic, becoming a viral, cross-generational phenomenon. Discover why Gen Z is embracing cosy crime and the secrets behind the series' record-breaking success.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
A new study reveals Generation Z is prioritising financial stability over romance, with 55% insisting a partner must be 'financially secure' before considering marriage. Discover the data reshaping modern relationships.
Exclusive investigation reveals a stark generational divide in Morecambe, as young people are abandoned by the decline of essential services, transport, and social spaces, creating a 'youth drain' crisis.
Australian Prime Minister Anthony Albanese's witty use of Gen Z slang 'delulu' in parliament goes viral, sparking a global conversation about language, politics, and generational divides.
A seismic shift in athleisure is underway as Generation Z abandons the sleek, high-performance gear of Lululemon in favour of the baggy, nostalgic comfort of 90s-style tracksuits. Discover the cultural and economic drivers behind this fashion rebellion.
A sartorial war is brewing on British high streets as Gen Z declares the once-ubiquitous leggings a major fashion faux pas. Discover why this millennial wardrobe staple has become the ultimate generational flashpoint and what the new rules of athleisure r
How a quirky teenager with a camera became a Gen Z icon, redefined celebrity influence, and built a multi-million dollar empire from her bedroom. The inside story of Emma Chamberlain's unprecedented journey.
OpenAI is reportedly developing ChatGPT-5, the next-generation AI model promising unprecedented capabilities. Here’s the latest on its progress, potential release, and what to expect.
From 'Skibidi' to 'Gyatt', discover the latest Gen Alpha slang terms that have made it into the dictionary. Your ultimate guide to understanding your child's baffling vocabulary.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
A new survey reveals that Gen Z believes war and economic instability make homeownership nearly impossible. Discover why young Brits are losing hope in the property market.
The Cambridge Dictionary has updated its entries with a slew of 2023's most talked-about slang, from TikTok trends like 'Skibidi' to controversial terms like 'Tradwife'. Discover the new words defining our digital age.
Young professionals are flocking to luxury wellness retreats, seeking a break from technology, but their presence is disrupting the tranquil experience for other guests.
A new generation is rejecting the once-beloved 'Sex and the City' character. Discover why Carrie Bradshaw no longer resonates with Gen Z and what it says about modern values.
A panel of experts explores how Generation Z is leveraging AI to drive innovation, challenge norms, and redefine the role of technology in society.
A new study reveals Generation Z's surprising shift away from alcohol, embracing healthier lifestyles and reshaping social norms in the UK.
The latest Amazon Echo Dot is now available at a bargain price of £39.99, offering premium smart features at a fraction of the cost. Grab yours before the deal ends!
New research reveals how bingo is making a surprising comeback among younger generations, blending nostalgia with modern twists.
A new trend sees Gen Z students opting for sleep over wild celebrations after receiving their exam results, sparking debates about modern student culture.
Discover why Gen Z is embracing location-sharing apps like Find My Friends, turning real-time tracking into a cultural phenomenon and what it means for privacy.
OpenAI CEO Sam Altman teases GPT-5 development, hinting at groundbreaking capabilities while addressing AI safety concerns. Discover what's next for ChatGPT.