McVitie’s is expanding its iconic Hobnobs range with the launch of McVitie’s White Hobnobs. The latest addition to the popular Hobnobs family combines the classic crunchy oat biscuit with a smooth white chocolate-flavoured coating. Perfect for small moments of indulgence, from a cosy night into an afternoon treat, McVitie's says the launch marks a new era for Hobnobs. Made with 100% wholegrain oats, McVitie’s White Hobnobs brings together the unmistakable Hobnob crunch of the signature golden biscuit and a sweet, creamy white chocolate flavour.
Exclusive Launch at Morrisons
White Hobnobs will be available exclusively in Morrisons stores from June 15, before rolling out to other major supermarkets from the week commencing July 13. The new biscuits will be sold in 232g packs with a recommended retail price of £2.25.
Brand Manager Comments
Eleonore de Saint Perier, Brand Manager at McVitie’s, said: “We’re delighted to introduce McVitie’s White Hobnobs to the Hobnobs family. Combining our iconic wholegrain oat biscuit with a smooth white chocolate flavour coating, they’re a spin on a firm favourite, made for those moments when a simple biscuit just won’t do — and a nibble turns into something a bit more fun and special.”
McVitie’s Hobnobs have long been one of the UK's most popular biscuit brands, known for their distinctive oat-based recipe and crunchy texture. The introduction of White Hobnobs expands the range further, offering shoppers a sweeter alternative to the classic milk chocolate version.
