Apple's next iPhone event is expected to take place in early September, with September 8 or 9 as the likely dates based on historical patterns. This year's launch could be a major departure from tradition, as rumors suggest Apple may not unveil a standard iPhone 18, instead focusing on a foldable iPhone and new Pro models.
September 8 or 9 Likely for Apple's Keynote
Apple typically holds its autumn keynote in Cupertino, California, in early September, often on a Tuesday or Wednesday. The past three iPhone generations were unveiled on September 9, September 12, and September 7, respectively. Based on this pattern, the iPhone 18 range could be announced on September 8 or 9 this year.
This event will be the first led by new CEO John Ternus, following Tim Cook's recent announcement that he will step down and move to an Executive Chairman role.
Foldable iPhone and Pro Models Expected
Most experts predict Apple will unveil its first-ever foldable iPhone at the September keynote. The so-called iPhone Fold could take design inspiration from Samsung's Galaxy Z Fold8, which opens like a book and has a passport-style shape. When unfolded, the larger internal display could offer an experience closer to an iPad mini.
Rumors also suggest the standard iPhone 18 might be pushed back to spring 2027, a significant shift from Apple's usual strategy. Instead, the September event could focus on the foldable and new Pro models.
Event Could Be Over a Month Away
Apple has not confirmed the official date, but it is expected to announce it within the next few weeks. This year's event is shaping up to be one of Apple's most intriguing launches in years, with potential implications for the mainstream adoption of foldable phones.
