Steve Charnock and Gavin Brown have cast their fashionable eye over the Premier League's new kits for the 2026-27 season, ranking the 10 best and worst strips on offer.
Best Kits: Hull City Tops the List
Hull City's home kit, made by local firm Oxen, takes the top spot. The timeless look features a smart collar and a wonderful lettered logo. 'We can't guarantee points but they might top the league for sartorial elegance,' said Brown.
Ipswich Town's away shirt, based on a colour palette from a late 90s classic, comes second. The horizontal black and red pinstripes on a cream base 'hit the spot in ways which are hard to define,' according to Brown.
Coventry City's away kit, an understated off-white, navy and coral classic, ranks third. The Sky Blues return to the Premier League for the first time since the Millennium Dome era.
Worst Kits: Nottingham Forest Home Takes the Bottom Spot
Nottingham Forest's home shirt is ranked worst. The marbled effect, intended to represent 'the mist rolling in from the Trent,' is described as looking 'more like the Turin Shroud's been tie-dyed red and used to wipe down a mechanic's oily spanners.'
Arsenal's home kit, with awkward raglan sleeves and clashing dark stripes, is ranked 19th. 'It somehow manages to be both fussy and boring,' wrote Charnock.
Crystal Palace's home shirt, featuring a red and blue sash on a white shirt, is ranked 18th. Charnock questioned whether it should be an away shirt rather than a home one.
Other Notable Rankings
Fulham's away kit, evoking early 90s AC Milan vibes in a patchwork style, ranks ninth among the best. Tottenham's third kit, with purple reign, is eighth, while the away kit with jagged diagonal streaks of metallic colours is seventh.
Among the worst, Fulham's third kit is described as 'a neon nightmare' and 'a migraine in sartorial form.' Newcastle's home kit, despite iconic black and white stripes, is ranked 13th. 'It shouldn't be possible to get it this badly wrong, but adidas have proved more than up to the challenge,' said Brown.
