The BBC has agreed a deal to show Welsh league football free-to-air, with BBC Cymru Wales broadcasting matches from the Novira Cymru Premier for the next three seasons. BBC iPlayer will show a minimum of 20 matches per season, with additional coverage on BBC Sport online.
First matches announced
The first game to be shown will be Barry Town United vs Cardiff Met on Saturday, August 15, with a 12.30pm kick-off. The match will be the side's second of the new season following the season openers this weekend. On August 22, Ammanford vs Connah's Quay Nomads will be shown live.
Reaction from officials
Carolyn Hitt, BBC Wales' head of sport, said: "This deal strengthens our commitment to provide live coverage of Welsh football, and follows our recent announcement to show all of the UEFA Wales men's international games up until Euro 2028."
Jack Sharp, Football Association Wales head of domestic leagues, added: "This agreement represents another significant step in growing the profile of the Novira Cymru Premier, enabling us to reach more supporters across Wales and the wider UK through increased free-to-air coverage."
League revamp and context
The agreement follows a revamp of the league for the new season, which has seen it expand from 12 to 16 clubs. Matches will predominantly take place on Friday evenings.
The move comes after ITV reached a deal with Sky Sports to show 10 Championship clashes free-to-air between now and the end of the season. That deal started in January 2025 and also sees selected Carabao Cup fixtures shown live. It will run until the end of the 2026/27 season, with matches on both ITV and Sky Sports, while ITV will continue to show EFL highlights on ITV4 and ITVX.
