The BBC will broadcast matches from the top Welsh division free-to-air for the next three seasons, with a minimum of 20 games per season shown live on BBC iPlayer and the BBC Sport website.
Deal covers Novira Cymru Premier until 2028/29
The agreement with BBC Cymru Wales covers the Novira Cymru Premier until the end of the 2028/29 season. The first match available to watch will be between Barry Town United and Cardiff Met at 12.30pm on Saturday, August 15, followed by Ammanford vs Connah's Quay Nomads the following week.
Officials welcome increased coverage
BBC Wales' head of sport Carolyn Hitt said: "This deal strengthens our commitment to provide live coverage of Welsh football, and follows our recent announcement to show all of the UEFA Wales men's international games up until Euro 2028. We hope this will be welcome news to Welsh football fans as we continue to bring sport to free-to-air television."
Football Association Wales head of domestic leagues Jack Sharp added: "This agreement represents another significant step in growing the profile of the Novira Cymru Premier, enabling us to reach more supporters across Wales and the wider UK through increased free-to-air coverage. The BBC's commitment to Welsh domestic football will play an important role in increasing awareness of the league, attracting new audiences, and supporting our wider ambition to continue growing the game."
League restructuring and similar deals
The agreement follows a restructuring of the league ahead of the new season, which has seen it grow from 12 to 16 clubs. Fixtures will also largely be played on Friday evenings. The development comes after ITV struck a deal with Sky Sports to broadcast 10 Championship matches free-to-air between now and the end of the season. The arrangement, which kicked off in January 2025, also sees selected Carabao Cup games shown live on the channel. The deal runs until the end of the 2026/27 season, with matches broadcast across both ITV and Sky Sports. ITV will also continue to air EFL highlights on both ITV4 and ITVX.
