Manchester City has shattered records by securing a monumental kit sponsorship deal with Puma, valued at a staggering £1 billion over the next decade. The agreement, announced on 15 July 2025, cements the Premier League champions' status as a commercial powerhouse in global football.
A New Era for City and Puma
The landmark deal represents a significant upgrade from their previous arrangement with Nike and positions City among the elite clubs with billion-pound kit partnerships. Puma will supply matchday and training gear for all Manchester City teams, including the men's, women's and academy squads.
Breaking Down the Numbers
- Base value: £100m per season
- Performance bonuses could push total beyond £1.1bn
- 10-year commitment through 2035
- Includes exclusive merchandise rights
Industry experts suggest this agreement reflects Manchester City's growing global appeal following their recent Champions League triumphs and domestic dominance under Pep Guardiola.
What This Means for Football
The deal sets a new benchmark for Premier League commercial partnerships, potentially triggering renegotiations at other top clubs. It also demonstrates Puma's aggressive strategy to compete with Nike and Adidas in the lucrative football market.
City's chief commercial officer stated: "This partnership with Puma represents our shared ambition for excellence and innovation. Together we'll push boundaries on and off the pitch."
