England's historic back-to-back Women's Euro final victory was the most watched television moment of 2025 across all TV broadcasters, with a peak live audience of 12.2 million on BBC platforms. The match, which saw the Lionesses retain their European Champions title, peaked at 11.6 million on BBC One, capturing 59% of all TV audiences.
Online, BBC Sport's live page attracted 11.4 million views, while 4.2 million streams were recorded on BBC iPlayer and the BBC Sport website and app. Overall, the tournament was streamed 15.5 million times, with 20% of streams coming from 16-35 year olds, highlighting strong engagement from younger audiences.
BBC Sport's social media accounts generated 231 million total views across the tournament, with TikTok accounting for 45% (104 million) of those views. The audience on BBC Sport's Women's Football TikTok account over the last four weeks was 76% under 34-year-olds. Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip, with 12.5 million views across BBC Sport social channels.
16 million unique users used the BBC Sport website and app, and 10.1 million signed-in accounts accessed Women's Euro content across all BBC digital services, a 15% increase from Euro 2022. On BBC Sounds, live commentary on Radio 5 Live and 5 Sports Extra had over 1.1 million listeners, a 122% increase from 2022.
Alex Kay-Jelski, Director of BBC Sport, said: 'This final was a landmark moment in sporting history. The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked on BBC coverage from start to finish.' BBC Sport and ITV have also secured rights to broadcast the FIFA Women's World Cup 2027, ensuring the tournament remains free-to-air for UK audiences.
