Primark has launched an affordable Korean skincare collaboration with Pureseoul, making K-beauty more accessible than ever. A doctor has now highlighted the standout products from the range, based on different skin types.
Affordable K-Beauty Collaboration
Primark is known for making trends affordable, and its latest skincare range is no exception. Many products in the collection cost just £9, a welcome change from paying upwards of £50 per product. The collaboration with Pureseoul features famous K-beauty brands that have designed cheaper, more accessible lines for sale in Primark stores.
Dr Christine Hall, a fully qualified, GMC-registered General Practitioner specialising in medical aesthetics, explained: "So the interesting thing about this collaboration is that you have really famous K-beauty brands, and they've basically designed a cheaper, more accessible brand for sale in here."
Cerabase by Realbarrier
Realbarrier, a brand super famous in Korea for dry and sensitive skin, has created a line called Cerabase for Primark. It includes a calming, moisturising cream packed full of ceramides, a firming booster cream with ceramides and peptides, an "incredible toner", and a moisturising cream.
Dr Hall added: "So if you're somebody with very dry skin, this is the range you need to look out for." She was stunned that 50ml of cream costs only £9, describing it as "such good value".
First Edition by Sungboon Editor
Dr Hall explained that you don't "see much of [Sungboon Editor] here, but it's very authentic". At Primark, the range includes wash-off pot masks and toner pads priced at just £4. She would point customers towards the "Muscat Grape Vita C Brightening Cream Plain", thanks to its impressive "antioxidant" qualities.
The Essential by Ariul
Ariul, known for their 7-day masks, has developed a diffusion line for Primark featuring a "vitamin C with niacinamide and lemon, so if you're somebody who's worried about pigmentation, that's a great one to look into". They also stock moisturisers, and she noted that "you're talking £9 for a serum", which is remarkably good value.
Dermablock by CMS
Dr Hall admitted she's "most excited" about this range landing in Primark, revealing that CMS is "responsible for Cell Fusion", a brand she says produces "some incredible products" and is "very famous for their SPF". Primark stocks a Demablock Vita Sun Ampoule SPF 50 PA ++++, which, "in Korea, highlights that it's got very good UVA protection, too". She also highlighted the PDRN Collagen Ampoule and PDRN Collagen cream, declaring, "You cannot get more Korean than that".
The Saem
Dr Hall highlighted that this brand hasn't even tweaked its name for the Primark collaboration, saying: "Would it be K Beauty if there wasn't a section for masks?" She said: "We have panthenol and retinol, these masks are coming in at £3, and we also have a collagen mask." Further masks include "peptides, hyaluronic acid, multi-vitamin masks and spot patches".
The spot patches were priced at £6 for two sheets, representing excellent value across 24 patches. There's even an aloe range catering to those with sensitive or damaged skin, with the aloe sourced from Jeju, described as a "small island with lots of fresh ingredients". The Saem also offered serums that were "brightening, pore refining, and glow enhancing, depending on what your concern is".
Dear Thing by Milk Touch
Dr Hall commented: "Last but not least, there's a little section of makeup." Parent brand Milk Touch has built a devoted following for its lip products, which she described as "quite hydrating but with quite a lot of colour". There's also a liquid highlighter for just £8, which you only have to "use a tiny bit of" to achieve an impressive payoff. Lip plumpers also feature in the range, though Dr Hall cautioned that "some Korean lip plumpers can be seriously fierce".
Where Can the K-Beauty Mini Mart Be Found?
Dr Hall noted that the one drawback to the collection was that it wasn't available across all Primark stores. The K-Beauty Mini Mart can be found at Belfast – Castle Street, Derry, Leicester – Fosse Park, York – Monks Cross, Coventry, Southampton, Norwich, Lakeside, Meadowhall, Edinburgh, Cardiff, London – Oxford East, Manchester – Trafford Centre, Rotherham, Manchester – Market Street, London – Oxford Street West, Glasgow, Liverpool, Braehead, London – Stratford, Leeds – Trinity, and Birmingham – High Street.
