A psychologist has explained the science behind why people enjoy being scared, as new research reveals the everyday moments that most terrify Brits.
The study, commissioned by M&M's, found that finding a spider on your pillow is among the top things that make Brits scream. A mysterious thud downstairs is also enough to set hearts racing, along with feeling something brush against your leg in the sea or walking face-first into a cobweb.
The Shared Shriek Effect
Psychologist Kimberley Wilson has coined the term the 'Shared Shriek Effect' to describe why frightening experiences can feel enjoyable. She explained that when watching something scary, the body responds as if facing a threat, with heart rate increasing, adrenaline rising, and attention sharpening.
"The difference is that our brains know we're actually safe, which allows us to experience that physical rush as excitement rather than fear," Wilson said. "When we share that experience with other people, whether we're jumping, screaming or laughing together, it can create a genuine sense of connection."
The scream itself also helps release tension that has been building up, which is why laughter often follows, she added.
Fear as a social experience
The research, which surveyed Brits via OnePoll, found that 84% said scary experiences are more likely to end in laughter than panic when shared with others. Over half (52%) agreed spooky thrills are more enjoyable with company, while 39% believe they create memorable moments and 29% think they help bring people closer together.
This is especially true when watching horror films (20%), riding rollercoasters (24%), or braving a haunted attraction (19%).
Beyond the thrill, a quarter of respondents said being scared provides an escape from everyday life, while 24% view it as a healthy emotional release. Nearly one in five (18%) also believe it serves as an instant stress reliever.
Launch of the Screaming Service
The research was commissioned by M&M's to mark the launch of its new 'Screaming Service', which encourages Brits to swap streaming for screaming this spooky season. Georgia Woodward from M&M's said: "We think Halloween isn't really about being scared, it's about screaming together."
"Our 'Screaming Service' celebrates those moments across the month of Halloween when everyone jumps at the same scenes, hides behind a cushion and ends up laughing together about it afterwards," she added.
