New research from Shark reveals that 62% of Britons believe it is important that their home reflects their personality, yet 63% admit they still play it safe with their interior choices. Around half (51%) want to be more expressive with their interiors, while 32% are held back by fears of making expensive design mistakes they may regret.
Household Appliances as Style Statements
There is an emerging trend for household products, such as vacuum cleaners, to be considered an extension of overall home design. This shift has been prompted by modern homes having less storage space than traditional properties, forcing people to keep tools on display. Seven in ten people now say the appearance of household products is an important consideration when making a purchase.
Maximalist interior designer and founder of Interior Curve, Siobhan Murphy, said: "Consumers are becoming much more intentional about the products they bring into their homes. It's no longer just furniture and décor that shape a space. Everyday items and appliances, including vacuum cleaners, are increasingly expected to complement the overall aesthetic while delivering exceptional performance."
Design Meets Performance
Carolyn Anderson, VP marketing at SharkNinja, added: "Consumers increasingly expect household products to deliver exceptional performance without compromising on design. As our homes become more personal, multifunctional spaces, people want appliances that feel considered, complement their interiors and earn their place within the home."
That thinking inspired the new Shark PowerDetect Speed Luxe Collection, which brings together Shark's most intelligent cleaning technology with premium finishes designed to sit beautifully within modern interiors. The PowerDetect Speed Luxe Collection Clean & Empty Cordless Vacuum is available in a palette of soft earth tones and muted neutrals, including walnut, sagewood, oatstone and harbour slate.
