Waitrose has released an unseen clip from its 2026 Christmas advert, continuing the story of the jilted groom Hugo Bunty-Griffin, played by Alex Hassell. The new footage shows Hugo, still at the wedding venue in his suit, attempting to set up a dating profile shortly after being left at the altar.
The clip opens with Hugo lounging on a bench outside, trying to strike the perfect pose in his suit trousers and waistcoat. After snapping a photo, he looks at the result and criticises himself for 'trying too hard'. 'Just keep it smoking,' he adds, before giving another pout to the camera. Happy with his second attempt, he begins adding text to his profile, which reads: 'Previously dated Keira Knightley, now looking for the one.' The profile is made on a dating app called 'Two Peas'.
An Unexpected Encounter
A woman from the wedding, played by Morgan Moore, known on social media as gluten free content creator @howtocoeliac, appears and asks Hugo if he is doing okay after Keira left him at the altar to be with her one true love, Phil. 'Are you alright? Sorry she left,' the woman says, to which Hugo responds, while trying to maintain his composure: 'I'm fine. I'm fine.'
The woman spots the dating app over Hugo's shoulder and remarks that it is a little soon to be playing the field. Hugo shows her a photo he uploaded on his profile of himself with Keira, looking in their reflection in the mirror on their wedding day. 'Maybe not one from your wedding day,' the woman quips, leading Hugo to realise it may not have been the best choice of picture. 'What am I thinking?' he asks himself.
Fans React
Before he can have a serious moment of reflection, he turns to the woman and asks if she is single. 'No. I'm married to your brother,' she answers curtly, to which Hugo responds: 'I thought we met before.'
Fans loved the unseen clip after it was shared on social media, with one saying that they did not know the Waitrose Christmas advert could get 'even better'. 'Just genius! Everyone involved deserves huge praise and an even bigger raise!' one Instagram user called Caroline said. 'Ah but the story continues and just gets better and funnier than ever!! This is brilliant,' Stef commented, while Kaylee wrote: 'I would watch this movie.' One Instagram account commented: 'Oh my god, this is better, the main course! Hilarious- what a perfect casting!'
The clip follows the main advert, which sees Keira about to marry someone else, a posh Lothario played by Alex Hassell, before she and Phil, played by Joe Wilkinson, get back together with the help of Phil's beef Wellington, which he chucks down the aisle at Keira's feet. The unseen clip shows Hugo wasting no time in getting back into dating, even as the wedding venue still surrounds him.
