Spotify has confirmed it will increase subscription prices for its premium plans in the United States over the next month, marking the third price rise in four years for the streaming giant in its biggest market. The company announced the changes early Thursday, saying the adjustments reflect the value it delivers and will help support artists and improve the user experience.
Under the new pricing, individual premium plans will rise from $11.99 to $12.99 per month. The Duo plan, for two users, will increase from $16.99 to $18.99, while the Family plan will go from $19.99 to $21.99. Student subscriptions will also see a rise, from $5.99 to $6.99 per month. Existing subscribers in the US, as well as in Estonia and Latvia, will receive email notifications with details within the next month.
The price hike had been widely anticipated after Spotify raised prices in the UK and Switzerland last autumn. The company last increased US prices in June 2024, following a previous rise in July 2023—the first since its 2011 launch in the country, when individual plans originally cost $9.99 per month.
While any price increase in an uncertain economy typically draws criticism, industry observers note that music streaming remains a relatively affordable entertainment option. A dollar-per-month rise is estimated to generate an additional $500 million annually for the music industry, though concerns persist about how revenue is distributed to artists and songwriters, who currently earn only a fraction of a cent per stream.
Separately, Spotify co-founder Daniel Ek stepped down as CEO on January 1, becoming executive chairman. The company now operates under co-CEOs Gustav Söderström and Alex Norström, who previously served as chief product and technology officer and chief business officer, respectively.
