The Christmas Toy Parade will return to Liverpool on Saturday, November 14, with three performances scheduled for 12.30pm, 3pm and 5pm. This year, the parade will follow a longer route across Liverpool ONE and Church Street, expanding into the wider retail area as part of a joint collaboration with Liverpool Business Improvement District.
Parade details and route
Created and produced by Walk the Plank, the parade brings festive characters to the city streets, including toys and Father Christmas. The extended route marks a new partnership between Liverpool ONE and Liverpool Business Improvement District to deliver a joined-up Christmas experience in the city centre.
What's new at Liverpool ONE this Christmas
Brendan Hattam, Centre Director at Liverpool ONE, said: "Christmas is always a magical time at Liverpool ONE and this year is no exception. Alongside the return of many festive favourites, we have introduced plenty of new events and decorations this year, including a brand-new walk-through Christmas tree at the heart of our centre."
Hattam added: "We welcome our partnership with Liverpool Business Improvement District to expand the route of the Christmas Toy Parade into the wider retail area, demonstrating our close collaboration with city partners to deliver a joined-up Christmas experience in the city centre."
New additions this year include the walk-through Christmas tree, 'Festive Thursdays', and the first-ever Wishmas event, alongside the centre's existing mix of brands. The festive programme is designed to keep the whole family entertained throughout the season.
