Bella Hadid stars in Alo's new 'California Blue' collection, posing poolside in a series of images captured by fashion photographers Mert & Marcus. The 29-year-old American supermodel showcases the brand's latest pieces, which are designed to work as well during a workout as they do away from the gym.
Collection blends performance and style
The range features sculpt-focused leggings, body-skimming performance tops and elevated outerwear, presented in a mix of rich earth tones and sleek neutrals. Alo has designed the pieces to move seamlessly between high-intensity exercise and everyday life, giving the collection a fashion-forward edge beyond traditional gymwear.
Hadid is no stranger to the brand. Reflecting on her long-standing relationship with Alo, she said: “Alo has been a staple in my closet for years, whether I’m heading to a workout or just moving through a busy day.”
Activewear beyond the gym
“Teaming up on this campaign felt completely natural because the pieces truly bridge that gap between authentic comfort, high performance, and clean, effortless design,” she added. The campaign sees Hadid embrace the collection's mix of performance and style, proving activewear can make an impact outside the gym.
Her appearance comes as the activewear market continues to blur the line between sportswear and everyday fashion, with versatile pieces increasingly designed to be worn throughout the day. For Alo, the California Blue collection takes that approach further with its combination of streamlined silhouettes, neutral shades and performance-focused designs.
Hadid's long-standing connection with the brand makes her a natural choice to front the campaign, with her own approach to dressing reflecting the collection's emphasis on comfort and versatility.
