Paris Hilton Launches Parivie Beauty with Glamorous Instagram Campaign
Paris Hilton, the 45-year-old television personality and entrepreneur, unveiled a series of striking Instagram photographs on Tuesday to promote her skincare brand, Parivie Beauty. The campaign celebrated the launch of a new product, showcasing Hilton in a luxurious marble bathtub adorned with soapy bubbles, marking a bold marketing move following her recent attendance at Milan Fashion Week in Italy.
Glamorous Visuals and Product Details
In the carousel of images, Hilton posed confidently, turning her back to the camera while glancing over her shoulder, with her blonde hair styled in an elegant updo complemented by wavy strands framing her face. She accessorised with a flashy choker, necklace, mini earrings, and a dazzling tiara, enhancing the glamorous aesthetic. A pink blush accentuated her cheekbones, and a nude lip tint completed her radiant look.
The photos featured Hilton surrounded by pink-themed items, including a comfortable pillow and a fuzzy purse, as she indulged in a sugar cookie with pink frosting and held a pink martini glass. Stepping out of the bathtub, she revealed leopard-print heels, while other shots captured her in a sheer white robe with shimmering pasties and sparkling silver necklaces. One image highlighted her holding the newly launched That's Cool Eye Cream, available for purchase at $62.
Entrepreneurial Vision Behind Parivie Beauty
Hilton co-founded Parivie last year, aiming to create products that embody empowerment and confidence. In an interview with Hypebae in May, she explained, "The goal was to create something that felt beautifully unapologetic and empowering. We live fast-paced, connected lives, and I wanted these products to offer a moment of ritual and confidence." She emphasised that all formulas are clinically tested to deliver exceptional results on the skin, reflecting her commitment to quality.
Candid Discussion on Living with ADHD
Alongside the product launch, Hilton has been openly sharing her experiences with Attention-deficit/hyperactivity disorder (ADHD), a condition she was diagnosed with in her late twenties. ADHD is a long-term neurodevelopmental disorder that affects attention, hyperactivity, and impulsivity, often persisting into adulthood. Hilton told People, "I wouldn't be the entrepreneur I am today without it," highlighting how her brain functions differently.
She discussed managing her symptoms by taking medication at night and using organisational tools like notebooks to provide structure. Hilton expressed that ADHD is "not something that needs to be fixed" and credited it with enhancing her playfulness as a mother to her three-year-old son Phoenix and two-year-old daughter London. She aims to shift the narrative around ADHD, focusing on its positive aspects rather than stigma, noting that school systems are not designed for neurodiverse minds.
Additional Insights on Rejection Sensitivity Dysphoria
In January, on The Him & Her Show, Hilton also opened up about her diagnosis of rejection sensitivity dysphoria (RSD), describing it as a condition where negative perceptions can feel like physical pain, driven by internal negative self-talk. This candid disclosure further underscores her advocacy for mental health awareness and destigmatisation.
This campaign follows Hilton's recent sultry birthday photos in February, reinforcing her role as a media personality who blends entrepreneurship with personal advocacy. Through her Parivie Beauty launch and ADHD discussions, Hilton continues to engage audiences with a mix of glamour and authenticity.
