Jamie Dornan has sent fans into a frenzy after stripping down to a pair of silver swimming trunks for a new Diet Coke advertisement. The 43-year-old actor, best known for his role in the Fifty Shades of Grey franchise, appeared shirtless in the video for the brand's This Is My Taste campaign.
In the ad, Dornan wears a striped towelling robe and sips from a can of Coke in front of a large lake. He tells viewers that an average Diet Coke break lasts eight minutes, which is 'eight minutes back for embracing our unique tastes'. He then removes his robe to reveal trunks with the campaign slogan on the back, before plunging into the chilly water.
Fans flooded social media with their appreciation for the father-of-three. One enthused on X: 'The way Jamie Dornan just keeps getting more and more attractive each year.' Another added, '43 has never looked better,' while a third posted, 'That dad bob,' with heart eye emojis. One user was particularly taken with the slogan on his trunks, writing: 'I need to get me one of those.'
Dornan, who became a Diet Coke ambassador last year, said he wanted to showcase his 'lesser-known passion' for wild swimming in the ad. 'Cold-water swimming is a passion that's become very important to me, it's my way of finding a moment for myself and I try to do it as often as I can,' the Belfast-born star said. 'I hope that giving a peak behind the scenes of my lesser-known passion, inspires others to take a moment for themselves, crack open an ice-cold Diet Coke, and explore their own personal tastes.'
Dornan replaced supermodel Kate Moss as the Diet Coke ambassador last year. He paid tribute to the 51-year-old when asked by The Standard to name the 'most iconic Londoner', saying: 'I think Kate Moss needs an honourable mention, as I'm taking over the Diet Coke reign.' The actor married musician and actress Amelia Warner in 2013, and they have three daughters. Warner recently described her husband as 'very humble, funny, down-to-earth and a great guy'.
