One of the most recognisable figures on social media will step into the boxing ring on Saturday night when Ibiza Final Boss takes on Jordan McCann on the undercard of Tommy Fury versus Eddie Hall.
The bout is scheduled to take place at around 8.28pm BST at Manchester's AO Arena, with thousands expected to tune in after Ibiza Final Boss became an unlikely internet sensation over the last year.
But while millions know him by his viral nickname, many boxing fans searching for information ahead of the fight are asking the same questions: what is his real name, how much is he worth and what did he do before becoming famous?
What is Ibiza Final Boss's real name?
Ibiza Final Boss is actually called Jack Kay.
The 27-year-old from Newcastle shot to global fame after footage of him dancing at Wayne Lineker's O Beach Club in Ibiza went viral during the summer of 2025.
Wearing sunglasses, a gold chain and sporting his now-famous bowl haircut, Kay was filmed "cutting shapes" while holding a pink cup, with social media users quickly dubbing him the "Ibiza Final Boss".
The clip spread rapidly across TikTok, Instagram and X, turning him into one of the internet's biggest viral stars almost overnight.
Kay has since appeared in television documentaries, made festival appearances and built a huge social media following.
What was Ibiza Final Boss's job before fame?
Before becoming an online celebrity, Kay worked in the construction industry.
The Newcastle native has spoken openly about his upbringing and life before fame, revealing he had little growing up and had been working a regular job before his sudden rise to prominence.
Since becoming famous, however, his career has changed dramatically.
He has signed sponsorship deals, undertaken nightclub appearance tours across the UK and Ibiza, released music and become a regular fixture on the festival circuit.
Kay has also been represented by high-profile talent management and has appeared at major events including Creamfields.
In recent months he has even moved to protect his growing brand by filing trademark applications linked to his popular "Be Your Own" slogan, potentially paving the way for future festivals, music events and business ventures.
What is Ibiza Final Boss's net worth?
While Kay has never publicly confirmed his exact net worth, he revealed in late 2025 that he had earned approximately £800,000 in just six weeks following his viral breakthrough.
Reports from the Daily Mail in January suggested that figure had risen to around £1 million, thanks to sponsorship agreements, personal appearances, merchandise sales and social media promotions.
Among the deals reportedly secured by Kay were a five-figure partnership with fashion retailer BoohooMAN, lucrative nightclub appearances and paid promotional content on social media.
He has also enjoyed some of the perks that come with internet fame, including luxury holidays, yacht trips and private jet travel.
Kay reportedly commands thousands of pounds for promotional posts and appearances, while his popularity has continued to grow months after the original viral video.
Now, with millions already familiar with his online persona, Ibiza Final Boss will attempt to add another chapter to his remarkable rise when he steps into the ring against Jordan McCann on Saturday night.
