The Ibiza Final Boss is set to make his much-anticipated ring debut on Saturday's Misfits Boxing card in Manchester. Here is everything you need to know about the internet sensation and his fight.
Who is the Ibiza Final Boss?
The man behind the viral persona is Jack Kay, a regular guy from Newcastle who was living a low-profile life before his sudden online fame. He will face Jordan McCann on the undercard of Tommy Fury vs. Eddie Hall at the AO Arena.
How did he become famous?
In August 2025, a video of Kay clubbing in Ibiza was shared widely on TikTok and Instagram. The clip showed him confidently dancing in a tight black vest, large sunglasses, a chain, and a distinctive bob haircut. Internet users dubbed him the 'Ibiza Final Boss,' borrowing the term from video games to describe the ultimate stereotype.
Major British brands like Greggs and Curry's created memes and ads featuring his likeness, expanding his reach into UK pop culture. Kay later embraced the title in an interview with The Ibiza Times, saying, 'I am the Ibiza final boss.'
Fight details and how to watch
Kay's fight with McCann is part of the undercard for Saturday's event, which airs live on DAZN pay-per-view. Fans need an active DAZN subscription to watch. The event takes place at the AO Arena in Manchester.
Following his public identification, Kay launched an Instagram page that quickly gained thousands of followers. He also caught the attention of celebrity DJ Tom Zanetti.
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