At the Cannes Film Festival, women over 70 are stealing the spotlight with their style, signalling a shift in age diversity on the red carpet. Joan Collins, 92, wore a white sculptural gown by Stéphane Rolland, while Jane Fonda, 88, opted for a sequined Gucci dress. Isabella Rossellini, 73, and Catherine Deneuve, 82, also made headlines with their striking outfits.
These actresses are at Cannes promoting films or projects, such as Collins and Rossellini starring in the Wallis Simpson biopic 'My Duchess'. Alyson Walsh, founder of That's Not My Age, praised the visibility of older women, calling Collins 'super-glamorous'. Deborah Jermyn, an expert on ageing and celebrity, noted that the red carpet traditionally demands attention, but rarely features women of that age.
The trend extends beyond Cannes, with fashion brands like Chanel and Balenciaga featuring models over 40 in recent shows. Rebi Merilion of Mrs Robinson agency said demand for older models has grown, as clients recognise their influence and spending power. The 'grey pound' was valued at £320bn in 2016, and the UK's over-65 population is projected to rise to 27% by 2072.
However, critics note that the older women celebrated are predominantly white, thin, and able-bodied. Jermyn acknowledged this marginalisation but pointed to figures like Viola Davis and Angela Bassett as future red-carpet stars. She hopes an ageing population will foster broader acceptance, challenging the notion that older women should retreat from public life.
