Good Morning Britain hosts Susanna Reid and Ed Balls took a lighthearted jab at their BBC Breakfast counterparts during Tuesday's live broadcast. The duo returned to the ITV studio to present the day's biggest headlines from across the UK and around the world.
Playful Banter Over Morning TV Preferences
Later in the show, the presenters caught up with regular commentators Gillian Keegan and the Mirror's Kevin Maguire. At the end of the segment, Susanna brought up a recent admission made by Ed's wife, Yvette Cooper, the Foreign Secretary.
"Before we go, the Foreign Secretary's preference for what she watches in the mornings. [She] was grilled. Her name's Yvette Cooper. I'm not sure if you know, but she's related to someone we sit with every morning," Susanna said.
"The Sun's political editor, Jack Elsom, asked the Foreign Secretary the big question in an interview with The Sun," she continued, with Ed asking: "Did he?"
Susanna replied: "Yes," before adding: "And the biggest question was, 'Does she prefer to watch Good Morning Britain or anything else in the morning?' Let's have a look."
The clip was then played, with the journalist asking: "BBC Breakfast or GMB?" Yvette replied: "I'd get into real trouble, wouldn't I? So, I'm going to have to say GMB, aren't I? Because otherwise I'd be in real trouble when I get home."
Back in the studio, Ed jokingly said: "What? Bit grudgey if you ask me. Come on, Yvette. If that's all you can do, you might as well go and watch BBC Breakfast."
A stunned Susanna quickly said: "No, no, no." Kevin added: "Don't punish her that way!" with Gillian noting: "She's loyal!"
Ed went on: "She's travelling around the world and she misses her sleep... She misses her sleep, so a bit of BBC Breakfast in the morning, you know." Kevin appeared to finish Ed's sentence, saying: "[It] would send her to sleep ohhh!"
Online Scams Discussion
Elsewhere on today's GMB, Susanna and Ed spoke about the rise in online scams. Trading Standards says Meta must do more to protect people from online scams in yet another push for greater regulation of social media platforms.
An estimated 15 billion scam adverts appear on Facebook every day, with Meta raking in billions of pounds a year in revenue from them. Consumer groups say criminal gangs are exploiting consumers and the government needs to do more to hold big tech companies to account.
Good Morning Britain airs weekdays on ITV1 and ITVX at 6am.
